For as long as I’ve worked in the world of corporate video production, would-be clients have told me they know their video will cost “$1000-per-finished-minute.”
This was alarming to me, even 20-plus years ago.
One simple objection I would offer is, “There are an infinite number of variables in production, e.g., shooting an interview in Paris costs more than shooting an interview in the office next door.” Sometimes I would throw out a comparison of the most recent 30-second Super Bowl commercial, compared to the 30-minute training video they just produced: their formula would mean that the cost of producing that cool Super Bowl commercial was only $500, while their 30-minute training video was $30,000? (Okay, the latter may be true.)
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